How To Increase visitors to Fixed Price Listings
If you are selling on ebay an item with a fixed price, as part of the listing process you can choose the Best Offer option. With Best Offer, you give buyers a chance to negotiate with you on price. This will dramatically increase the number of buyers visiting your listing.
How to add Best Offer to your listing. Look to this snappshot:
During listing your item as a fixed price, choose the section that says " Allow buyers to send you best offers for your consideration" as shown in the shot above.
Now, assume that a buyer is searching for this item as an example “ Airplane Luggage Tag”. Let us see what the search will bring:
As shown above, the search result brought 2 listings. 2 different sellers are selling the same item on ebay, but the seller with the higher price is offering a best offer on his listing..What do you think the buyers will do?? Buyers will be attracted to seller with the higher price because he is offering a best offer on his listing. The buyer will think that he can make an offer and get a cheaper deal. The buyer can make an offer of 135 and can get a better deal on the same item. Whenever you get an offer from a buyer, this means that you have an interested shopper in your item. So manage this offer carefully so that you don’t lose a potential buyer.
So how the buyer will place an offer on your listing and how you are going to deal with this??
First of all the buyer will open your listing and will click make an offer as shown below:
In the next step the buyer will put the price of his offer and the quantity he wants: In the example below the buyer puts 137 and a quantity of 1. and then he will submit his offer.
You will then receive a notification email of a best offer. Click review and respond as shown below:
Now review the offer as will be shown in the shot below:
You Have 3 Options:
Accept the offer: if you are still making a profit with the offer price. In this example, my buy it now was 142.99 and my profit with this price is 15 dollars. The buyer offered 137 which is 6 dollars less but I am still making a 9 dollars profit, so I am going to accept this offer.
Decline the offer: if the offer price is way below the buy it now price. For example the buyer made an offer of 75 dollars and your buy it now is 142.99. Usually those buyers are not willing to buy.
Make a counteroffer: if the buyer offer price is too close to your profit price. For example, if the buyer made an offer of 120 dollars. You can then make a counteroffer of 135. If the buyer accepts your counter offer, you have made a 7 dollars profit. The buyer in this case feels that he got a price better than the buy it now price [142.99] and at the same time you did not lose a potential buyer.
The bottom line, always include a best offer icon with all your fixed price listings. This will significantly increase the number of potential buyers visiting your listing. |
